FinTech & financial services
SME owners' use of banking, payments, lending, insurance and accounting tools.
Sister title: Fund Manager Today
Home / Sectors
Sector specialisms
Where the UK SME story is most specific, we are most specialist.
Our 750,000-strong SME panel is built across Capital Business Media's family of B2B titles, each engaging a specific specialist audience. That means when you need to talk to UK FinTech founders, hotel owners or independent fleet managers — at scale — we already have a route to them.
14 sectors covered
The full specialism map.
Where we name a sister Capital Business Media title, that's the channel we use for accelerated, targeted reach into a niche audience — alongside the main Business Matters panel.
Retail & e-commerce
Independent retailers, e-tail SMEs, multi-channel sellers.
Hospitality & food service
Owner-operators in hotels, restaurants, cafés and bars.
Property & real estate
Letting agents, landlords, property developers and managers.
Sister title: Property Portfolio InvestorSister title: Stay & Improve
Professional services
Accountants, lawyers, consultancies, marketing and design SMEs.
Construction & trades
Trades businesses, small contractors and developers.
Manufacturing
SME and family manufacturing across light industrial and specialist sectors.
EV & clean mobility
Fleet managers, EV adopters, sustainability-led SMEs.
Sister title: EV Powered
Travel & business travel
SMEs who travel for business and the SMEs providing travel services.
Sister title: Travelling for Business
Health & wellness
Independent practitioners, clinics and wellness SMEs.
Technology & SaaS
Independent software vendors, B2B SaaS founders, IT service SMEs.
Agriculture & rural businesses
Farms, agri-tech and rural SMEs — critical for policy-led research.
Creative industries
Design, media production, music, publishing and creative SMEs.
Sole traders & the self-employed
Freelancers, the gig economy and one-person SMEs across all sectors.
Sister title: Not Ltd
How sector cross-cuts work
Sector data isn't an add-on. It's how every project ships.
Even on a general SME study, you get sector cross-cuts as standard. We design quotas so each major SIC section returns a usable base — typically 100+ responses per sector — within the 2,000-response total.
Soft and hard quotas
Hard caps on over-represented sectors, soft boosts on under-represented ones — managed live throughout fieldwork.
Booster samples on request
For sector-specific projects we can add booster samples (e.g. 500 hospitality SMEs on top of the 2,000 national base) for a single project price.
Sector benchmarks
Where available we benchmark live results to prior Trends Research waves in the same sector — making your data a story, not just a snapshot.