News-hooked questionnaire
Designed with the headline in mind. We help your team identify the angle a newsroom will publish and write the questions that earn that line.
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For PR Agencies & Comms Teams
Surveys built to be quoted, not buried.
UK news desks ignore most survey-led pitches because the sample's too small, the questions are too soft, and the data won't survive a fact-checker. Trends Research designs, fields and packages SME surveys for one job: earning coverage in the outlets your client actually wants.
2,000+
Sample size every national newsroom accepts
3d
Fastest end-to-end for time-sensitive news hooks
12
UK regional cross-cuts on every project
21
SIC sector cross-cuts available
What you get in a PR-led project
Five deliverables built around earned media.
2,000+ SME sample
The volume above which journalists stop questioning the base and start writing the story. Every project, no exceptions.
Regional & sector breakouts
The local press angle is half the battle. We deliver 12 UK regional cross-cuts and 21 SIC sector cuts as standard, ready for tailored regional and trade pitching.
Press storyline document
A short, journalist-ready document: headline stat, two supporting stats, methodology note, spokesperson quote draft, and 3–5 angle variations.
Spokesperson briefing
A briefing call with your spokesperson(s) before pitching — so they can speak confidently to the data on radio, broadcast or in interview follow-ups.
Optional embargo & exclusive
Where the story is strong enough for an exclusive, we'll help you place it with one outlet under embargo, then fan out to wider press the day of publication.
Our PR process
Three working days from brief to embargoed press release.
For press-led, headline-ready projects we compress without compromise. The 2,000-response floor stays — we tighten the brief, design and reporting cycle to deliver in 72 working hours.
D1
News-hook workshop & live field
Morning: agree the headline you want and reverse-engineer the questionnaire. Afternoon: panel goes live with overnight response building.
D2
Field at speed
2,000+ responses collected, with live counts shared with you. AI-assisted coding starts as responses come in.
D3
Press storyline delivered
Toplines, cross-cuts, methodology note and pitching-ready storyline document — ready for embargo or pitch.
For monthly or always-on PR programmes we offer reduced unit pricing on a 12-month engagement.
A recent example
Inheritance Tax reform: 200,000-job headline.
A national family-business survey that quantified policy impact at headline scale.
For a UK trade and advocacy body responding to proposed inheritance tax changes, we fielded a 2,000+ response survey to family-business and farming SMEs across the UK. The data quantified investment, employment and succession effects of the reform — producing a headline figure of 200,000 jobs at risk that was picked up across national, broadcast and trade press in the days that followed.
200k
Headline jobs-at-risk figure
2,100
SME survey responses
3d
Brief to press-ready storyline
40+
Media pickups, including nationals
In their words
The 2,000-base and the regional cuts are exactly what we send to national news desks. It's the difference between a pitch landing and a pitch dying in someone's inbox. — Account Director, integrated PR agency (anonymised)