Our current surveys
Surveys that get you noticed
Having the largest group of UK SMEs taking part in our surveys means our results get you noticed
Our Services
Our Team
Our senior management team:
Richard Alvin Executive Chairman
Our multi-award winning company founder is one of the UKs leading specialist in the small and media business sector. A regular media commentator he knows how important insight is to a business
Claire Oakley Managing Director
With over 20 years business research experience Claire has spent the past five years driving Trends Research to be the leading specialist in research with the UKs small and medium sized business sector
Julia Darby Client Manager
Having worked for Trends Research and in the UK SME business research sector since passing her MBA. Julia brings to our clients in-depth specialist knowledge to achieve their aims
Sarah Hamblin Research Analyst
An analyst with over 12 years Market Research Association experience providing quantitive research with a depth of field data which enables clients to guarantee media coverage in all of the UKs leading media outlets
Be part of our research panel
Help shape our research and potentially win a £50 Amazon voucher to an iPad or a weekend away by taking part on our research projects.
Our work in the news:
Our survey of Waitrose shoppers finds fish heads and spam on the menu as belts tighten
Fish heads and Spam are flying off the shelves at Waitrose as even its affluent shoppers feel the cost of living squeeze. Research we carried out for Waitrose amongst the retailers My Waitrose members found that sales of fish heads — used in curries and stocks — increased by 34
Britons will take out loans to pay bills, survey finds
Millions of adults in the UK would have to borrow money to afford an unexpected bill of £300, research has found. The survey of 2,000 adults, which was conducted by PwC and TotallyMoney, the credit advice company, found that 16 million adults across the country would struggle with a one-off
Workers going into office 1.5 days a week, survey suggests
UK workers are going into the office an average of 1.5 days a week, with only 13% coming in on a Friday, our work for Advanced Workplace Associates finds. It suggests average attendance was 29%, with a peak of 39% mid-week. During the pandemic, offices shifted to home-working but many
Our Clients
Some of the many organisations that we have conducted fast response quantitive research that has gained hundreds of pieces of media coverage
& qualitative research that enables detailed product decisions
