PR & Communications Surveys

At Trends Research, we’ve spent over a decade collaborating with PR and communications teams to deliver survey-led data that fuels impactful storytelling for brands of all sizes.

Founded in 2011 by leading media organisations—Capital Business Media and Telegraph Media Group—we’ve been a trusted resource for national and trade media from our very first project. Our expertise extends to global brands, government departments, emerging startups, and ambitious businesses seeking investment support.

Evolving from Traditional Coverage to Modern Storytelling

Originally, PR-led surveys focused on securing column inches in major newspapers. However, the role of survey insights has expanded, giving brands the tools to shape deeper, more resonant narratives across both traditional and digital channels. By weaving data-driven research into their messaging, organizations can:

• Stand out in crowded media landscapes with unique statistics and angles

• Build credible, authoritative content that resonates with key stakeholders

• Engage audiences across multiple platforms, from social media to industry forums

Creating Shareable, Data-Led Content

Our survey insights enable brands to develop original, data-rich content that captures attention and sparks conversation. Whether it’s showcasing a trending topic, validating a market opportunity, or uncovering consumer preferences, Trends Research ensures that every project’s findings are relevant, reliable, and ready for publication. As a result, our clients effectively harness compelling, survey-led stories to drive PR success and enhance their brand visibility.

Featured in Leading Newspapers

Our research projects regularly secure coverage in top-tier outlets such as The Times, The Telegraph, and the Daily Mail, guaranteeing visibility among millions of readers across the country. This extensive media reach not only spotlights our clients’ initiatives but also underscores Trends Research’s reputation as a trusted and authoritative source of business insights.